“But what’s interesting is people looking at book publishers as content owners or representatives. They’re looking at them in a completely different light now. The challenge is that the content has to be more exciting. On the face of it people think there’s less they can do with written word. But actually I think there are a million and one things you can do. The challenge then comes for publishers to open their eyes to understand that. And I think that is super exciting.”
Penguin’s Nathan Hull: A Globetrotter in Search of Innovation
Linked to the notion I proposed in an earlier post looking at the changing roles of publishers – now often acting more as brand / story ‘nurturers’ across media, and dwelling into the corners of the media and digital universe.